3 Ways to Grow your Business Right Now
The economy is not at its best right now; it’s a fact that all business owners are dealing with. But rather than dwell on the down turn in business and slow sales you should busy yourself in overcoming the challenges that this is bringing to your business. Imagine how well you will do when the economy becomes strong again after surviving the storm now!
There are a few things that you can do to keep your business focused on growing and moving forward today… And they are:
1. Keep doing what works! Continue your marketing that has helped you grown your business thus far. A lot of business owners will be tempted to cut back, especially their marketing. This is a mistake. If anything, you should increase your marketing now.
Increasing your marketing doesn’t have to mean increase your spending! There are many low-cost marketing strategies you can use in your business. Don’t expect to get anything for free… the cost may only be your time, but you will still pay. When weighing your options you may find it more effective to spend a little more money and save some of your time!
While we’re on the subject, here are a few things you can do right now to increase your exposure without necessarily costing you much (if anything):
a. Start an email newsletter, Just like mine! Keeping your name and information in front of you existing customers is a great way to increase your sales!
b. Do a Video. YouTube is great… making some videos that help people, using your unique knowledge (see my tutorial videos for a good example http://www.youtube.com/creativerockstar) and directing those people back to your site is a sure way to gain interest!
c. 2 words – Social Networking! A great way to spend your time, if you work it! Get in a few groups and start helping other people grow their business and you’ll be surprised how much yours will grow!
2. Market Every Day. Small marketing steps, taken consistently will do more for you than 1 big promotion each quarter. It will also keep people talking about your business everyday!
So what can you do today? Write your article for your newsletter? Contact a potential joint venture partner? Write a thank you note to someone who sent you a referral? Do something, even if it’s only a 15-minute task, and you’ll probably be amazed at how fast you’ll start seeing results.
3. Develop a System for your marketing! If you are like most of my clients, when you are slow you start marketing like crazy; then you get busy again, and the marketing stops. Shortly after that the work stops coming in again and you start the cycle over again.
Rather than chase your tail in circles try this. Next time you are on marketing push, start making notes of what you are doing and what is working. Then when you get too busy to continue your marketing efforts you can pass the list off to someone else to continue marketing the business for you!
In short – If things are slow don’t waste time in freak out mode. Get busy marketing yourself, develop a plan and prepare for the next slow down.